Marketing Communications

Make your message count.

Messaging informs design and delivery. Developing a strong, cohesive message that is in line with university-wide standards strengthens not only the branding of IPFW but your department, office, or division as well.

IPFW Editorial Style Guide

The IPFW Editorial Style Guide [PDF] is a reference tool to help IPFW communicators follow a style that is consistent and appropriate for internal and external audiences.

The guide follows conventions outlined in the Associated Press Stylebook and the Chicago Manual of Style, with exceptions based on IPFW preferences.

The IPFW editorial staff is responsible for the guide’s contents. Send comments or suggestions to marketing@ipfw.edu to be considered for future updates to the guide.

IPFW Official Designations List

The IPFW Official Designations List [PDF] provides the formal names of all university entities and is managed by the Office of Advancement. Email marketing@ipfw.edu with questions.

IPFW Identity System

The IPFW Identity System offers guidance in how best to utilize common visual and editorial assets in everyday practice.