Calls to action motivate your audience to do something: attend an event, fill out a form, visit a website, or buy a ticket. Instruct your audience to do something with what they’ve read by focusing on the verb; instead of simply announcing an event, tell your readers to show up!
Direct, concise, and clear instructions are important and should be featured prominently, either in a headline, subhead, or as the closing. Let your audience know what the next steps are and why they should care to stimulate their interest and get the results you want.
Visit the IPFW Identity System to learn more about calls to action and how to get the most of your messaging.