Marketing Communications

Information Architecture

Consistent messages—value and importance.

Messaging informs design and delivery. Developing a strong, cohesive message that is in line with university-wide standards strengthens not only the branding of IPFW but of your department, office, or division as well.

Consistent messaging accomplishes a great deal, but some of the effects are more obvious than others. Careful consideration for consistency in messaging:

  • Preserves the core messages of our university's mission, vision, and values.
  • Maintains the integrity of our image.
  • Prevents confusion for our audiences.
  • Encourages collaboration among our many voices on campus.
  • Unites our university in one common perception

Identifying your organization's standout features and critically examining how those features benefit your audience strengthens your brand—and yields greater insight into the services you offer.