Marketing Communications

Learn the creative development process.

Our workflow is built on collaboration and strong partnerships with our clients. And, like any manufacturer, we produce end products that require time, focus, attention to detail, and a clear understanding of the task at hand through ongoing interactions with clients, our subject-matter experts.

A high-level overview of the process

Our workflow consists of four major phases, all of which require client support. Most importantly, each phase is completed with client participation and approval. Phases include:

Phase I
Defining the scope of work
Phase II
Establishing creative direction
Phase III
Developing and refining the end-product based on the scope of work
Phase IV
Releasing the final file

Creative Development Process

Workflow chart

Download the chart (.png)

Your marketing specialist can help explain the workflow in greater detail and how it relates to your project request. Contact your marketing specialist to learn more.