This area of the Web site is designed to help the IPFW community accomplish their marketing and communication goals as we move from a "promotions" mindset to an "integrated marketing" mindset.
- Promotions
- When advertising from event to event, the dollars add up, as do the messages sent to our audiences, leaving them with a shallow and confusing perception of IPFW.
- Integrated Marketing
- Far more effective, integrated marketing is designed to coordinate and sharpen all internal and external communications so departments can better reach their goals.
The IPFW campus-wide integrated marketing campaign to enhance the overall image, reputation, and visibility of the university. This endeavor should lead to:
- Stronger retention and recruiting
- Increased public and private support
- Increased alumni participation
- Other desired outcomes
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